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Plan Your Brand
A successful cigar brand starts before the first blend is created. Plan Your Brand helps you define who the product is for, where it belongs in the market, what it should retail for, how much to produce, and what the project will realistically require. By answering these questions first, the decisions about your cigar, packaging, and production become considerably easier.
- Where Should You Start?
- New Brand vs. Existing Brand
- Choosing Your Target Customer
- Positioning Your Brand
- Choosing Your Retail Price
- Understanding Minimum Order Quantities (MOQs)
- How Much Should Your First Production Be?
- Estimating Your Budget
- Annual Production Planning
- Developing Your Brand Story